GoArt

A platform site that turns gamified worlds, social features and digital ownership into one story.

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Overview

GoArt is an ecosystem, not a feature list. The site had to explain it to a first-time visitor in the order it makes sense.

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Interaction, socialising and revenue models each had to land before the next one started.

A GSAP scroll narrative paces the story section by section. The component structure stays open so the platform can keep adding to it.

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Heavy media meant most of the performance work was deciding what not to load until it is needed.

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